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Do you want to discover an effective way to stay ahead of other businesses in your industry? As a business owner, it’s important to realize that reaching your target customers has become increasingly difficult over the years. Given the sheer number of businesses sprouting from different directions, you must find a way to attract the attention of your prospective customers. One of the best ways to achieve this is by using search engine optimization. If this is the first time you’ve encountered the term SEO, then keep reading and learn the importance of SEO for businesses.
How Does Search Engine Optimization Work?
In order to understand how search engine optimization works, you must first learn about the different factors included in search algorithms. Google, Bing, and other search engines utilize complicated algorithms to determine the ranking of webpages. Hundreds of different factors are taken into consideration, and the search engine giants wouldn’t divulge exact information about them. Otherwise, everybody would learn how to increase their rankings in the search listings.
This is where SEO comes in. While Google doesn’t really tell the exact factors included in their algorithms, experts have been able to determine some of them. By optimizing your website for these particular elements, you increase your chances of climbing up the rankings. Some of the most influential ranking signals include keywords in title and headings, backlinks, and page load speed. While an effective SEO campaign requires a significant time investment, it can bring a lot of benefits to your business.
Why All Businesses Should Use SEO?
If you’re still not using SEO for your business, then you are potentially losing out on a lot of prospective leads and sales to your competitors. By increasing your search visibility, your business will be found by more target customers. Increasing targeted traffic to your website gives you more opportunities to present your products or services to the right people. And if you follow through with unique and valuable content, you can entice online visitors to transact with you instead of other businesses in your industry.
It’s also worthy to note that SEO can have a positive influence on your brand awareness. By appearing prominently in search engine results pages, you gain more credibility and authority in the eyes of your target customers. Your goal should be to have your different online properties appear on the first page when people search for your brand name. This includes not only your official business website but also social media accounts as well.
An increasing number of business owners realize that they need search engine optimization in order to succeed in today’s very competitive business landscape. If you refuse to jump in, then you risk falling behind your competitors. Nowadays, depending on offline marketing techniques exclusively is similar to shooting yourself in the foot. It’s high time to start using SEO tactics that can deliver targeted traffic to your site, enhance brand recognition and ultimately pad your bottom line. Just remember that even the most effective SEO campaign takes time to produce desirable results. Stick to your strategy and eventually, you should be able to dominate the search listings and establish yourself as an industry leader.
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SEO or search engine optimization is the science or even art of working with websites to ensure that Google understands exactly what they are about in order to rank them high in major search engines accordingly. When most business owners hear the words “SEO” they often get angry or scared; because they were screwed in the past by a shady SEO company or they are too confused on what to do and how to do it properly. You can’t blame them, since there are so many different so called SEO authorities out there from MOZto Black Hat World, that it is sometimes hard to know who to trust. But regardless if you are trying to accomplish white hat SEO or Black Hat sorcery, when you break it down, SEO comes down to 3 main things: relevance, trust and authority.
An easy way to understand relevance is to understand that each search phrase or keyword being searched in Google, Yahoo, or Bing is like a game. It is the job of the search engines to determine exactly which pages or websites on the internet are the best or have the highest score for those particular searches. That is where relevance comes into play. If a page is not properly optimized for the right keywords, Google will never understand what it is really about and will definitely not reward you with high rankings. That is where proper on-page optimization shines. From title tags, to image alt tags, schema and keyword density, if you don’t get your on-page right, you will never be relevant in Google’s eyes.
Once your site is properly optimized it is time to show Google that it is trustworthy. This is done by building a social fortress of branded social profiles linking back to your website, getting reviews of your business and building local business citations. All of these activities provides more legitimacy to your website and gives Google or the other search engines more of a reason to trust your site and rank it accordningly. Your website can be perfectly optimized, but if it lacks tryst, it will never rank high. There are many SEO agencies and blogs that specialize in understanding this step.
Finally, once your site is trusted, it needs power. Power and authority come from backlinking. The more powerful and authoritative the site linking to your website, the more power that will pass down to you. There are many ways to build powerful backlinks, from stealing your competitors links to doing guest post outreach or even building your own PBNs. If you are a business owner who is struggling with this part of the SEO process, reach out to a professional link building agency to help you. Just be careful. This is where a lot of sites get hurt. Don’t expect quality results for cheap. This is not 2011 anymore.
It is no surprise that it is a rather lucrative position to sit on top of the search engine results and can lead to many more clients, traffic and revenue. That is why it is so integral for businesses to properly invest in their website optimization and hire a local SEO agency to help them get to the top.
Search Engine Optimization is an essential field that all webmasters should make an effort to explore. Whether you are running a small business with a bricks and mortar store, or looking to run an internet marketing business, SEO is something that will help you to reach a wider customer base and grow your income.
There are two sides to SEO – on-site work, and off-site work, and within those sides there are other subsets – for example, on-site you have techncial optimizations that you can make (such as changing your meta-tags, using caching, or locating your server in a specific country so that your page loading times are better for visitors from that country), and then there are content-focused elements such as keyword optimization and the production of long-tail content.
Off-site SEO essentially means link building, but there is a big difference between social media marketing, link building using blog comments, content marketing, press releases, and infographics. There are also other less common, but still effective, ways of marketing your website – such as sponsorship of events, scholarships, and building up partnerships with other local businesses.
Building an SEO Strategy
If you want to succeed at SEO, you will need to come up with a clear strategy. It is best to work slowly and steadily – do a few submissions each and every day to directories. Write a couple of articles and send them out to niche webmasters, and work on your social media marketing strategy too.
By building links slowly, over time, you will avoid the possibility of the main search engines thinking that you are spamming them. Google has something called an ‘unnatural link penalty’ which it applies to websites which gain large numbers of links from unrelated websites, and you can get flagged for gaining lots of links all of a sudden, because this looks like you bought the links instead of getting them in a legitimate way.
Be sure to update your website regularly, too. The main search engines love fresh content – and by posting to your website on a regular basis, you will make Google and Bing want to come back and re-index the site frequently, so your new content will appear in the search results more quickly, and you will not have to worry about things like erroneous duplicate content penalties.
Consistency is Key
Above all, it is important that you are as consistent as possible with your SEO and content efforts. Do not give up just because you haven’t seen results after a week or two. It can take several months to get results, and it would be unfortunate to give up just before you reached the top of the SERPS.
Even if you do achieve success – remember that your success may be temporary. Your rivals are working just as hard as you are to reach people via the search engines, and if you make the mistake of stopping your SEO efforts once you are at the top of the SERPs then you could end up losing that ranking very quickly.
Make a point of scheduling a couple of hours each week towards online marketing, including SEO and social media marketing. You can do a lot of good by doing marketing on your own – but if you find that you cannot keep up with this then you might want to pay someone to market for you. A good Nathan Olnick SEO company will earn you back many times what you invest in them through increased exposure and brand building – especially if you have your analytics on point and a good conversion rate for your current traffic.