News for the ‘SEO’ Category

Essential Tips for Search Engine Optimization

Search Engine Optimization is an essential field that all webmasters should make an effort to explore. Whether you are running a small business with a bricks and mortar store, or looking to run an internet marketing business, SEO is something that will help you to reach a wider customer base and grow your income.

There are two sides to SEO – on-site work, and off-site work, and within those sides there are other subsets – for example, on-site you have techncial optimizations that you can make (such as changing your meta-tags, using caching, or locating your server in a specific country so that your page loading times are better for visitors from that country), and then there are content-focused elements such as keyword optimization and the production of long-tail content.

Off-site SEO essentially means link building, but there is a big difference between social media marketing, link building using blog comments, content marketing, press releases, and infographics. There are also other less common, but still effective, ways of marketing your website – such as sponsorship of events, scholarships, and building up partnerships with other local businesses.

Building an SEO Strategy

If you want to succeed at SEO, you will need to come up with a clear strategy. It is best to work slowly and steadily – do a few submissions each and every day to directories. Write a couple of articles and send them out to niche webmasters, and work on your social media marketing strategy too.

By building links slowly, over time, you will avoid the possibility of the main search engines thinking that you are spamming them. Google has something called an ‘unnatural link penalty’ which it applies to websites which gain large numbers of links from unrelated websites, and you can get flagged for gaining lots of links all of a sudden, because this looks like you bought the links instead of getting them in a legitimate way.

Be sure to update your website regularly, too. The main search engines love fresh content – and by posting to your website on a regular basis, you will make Google and Bing want to come back and re-index the site frequently, so your new content will appear in the search results more quickly, and you will not have to worry about things like erroneous duplicate content penalties.

Consistency is Key

Above all, it is important that you are as consistent as possible with your SEO and content efforts. Do not give up just because you haven’t seen results after a week or two. It can take several months to get results, and it would be unfortunate to give up just before you reached the top of the SERPS.

Even if you do achieve success – remember that your success may be temporary. Your rivals are working just as hard as you are to reach people via the search engines, and if you make the mistake of stopping your SEO efforts once you are at the top of the SERPs then you could end up losing that ranking very quickly.

Make a point of scheduling a couple of hours each week towards online marketing, including SEO and social media marketing. You can do a lot of good by doing marketing on your own – but if you find that you cannot keep up with this then you might want to pay someone to market for you. A good Nathan Olnick SEO company will earn you back many times what you invest in them through increased exposure and brand building – especially if you have your analytics on point and a good conversion rate for your current traffic.

Edited: July 6th, 2016