If you've always considered Search Engine Marketing an unknowable black art, it's time to think again.

The Search Engine Marketing Kit will teach you best-practice strategies to maximize both organized and pay-per-click traffic, including keyword strategies you won't find anywhere else, as well as workarounds for obstacles such as Flash, content management systems, and server issues.

Read more at: http://www.oreilly.com/catalog/9780975240250.